A new beginning for this blog. Once again.

The very first post on this personal blog dates back to 2007, when I bought the domain and set up a WordPress installation. At the time, the blog was written only in Italian and focused mostly on one of my hobbies: photography. Over the years, I tried to evolve it into a space for a broader community of electronics enthusiasts, changing its design and publishing articles in both Italian and English.

The project never really reached a critical mass. There were many reasons for that: a chronic lack of free time, a rather non-linear career, and the demanding project that eventually became my self-published book about STM32 programming. Still, writing has always remained a part of who I am. I like understanding how things work, and I enjoy sharing that understanding with other people. In another life, I might have been a decent teacher.

Since the last version of this article, my professional life has changed substantially. I no longer work directly on product development as my primary activity. Today I coordinate the work of a business unit that develops both hardware and software products in the world of digital trust services and Public Key Infrastructure (PKI).

I currently work at Namirial Group, an international technology group focused on qualified trust services and Digital Transaction Management. Namirial helps businesses, professionals, and public administrations manage identities, signatures, communications, and digital documents in a secure and legally compliant way. My focus is on PKI hardware devices — including signature tokens, smart cards, and smart card readers — as well as digital-signature software for the SMB and Professional market segments. More recently, following Namirial’s acquisition of Signaturit Group, my work has also involved product integration and identifying synergies across the two portfolios. It is a fascinating environment: highly technical, deeply regulated, and directly connected to the practical problem of creating trust in digital interactions.

I have also restructured the blog once again. It has moved away from the cloud server and WordPress setup I used before and is now based on the much simpler Hugo static site generator, hosted on GitHub. The new setup is deliberately lightweight: fewer moving parts, less maintenance, and more time available for the content itself.

And content is exactly why this blog is still here. I like writing. I like sharing ideas, observations, and lessons learned with other people. My plan is to write more about product management, especially in relation to the revolution brought by artificial intelligence.

AI is accelerating the way we produce software and products in general. It is making some activities dramatically faster, lowering the cost of experimentation, and changing the shape of many teams. But this acceleration also makes product management more important, not less. When implementation becomes cheaper and faster, the hard questions become even more central: Which problem are we solving? For whom? Why does it matter? Can the product be robust, scalable, maintainable, and economically sustainable?

The role of product management is increasingly about turning possibilities into useful products — products that solve real problems and generate real business value. That is the perspective I would like to explore here: the intersection of technology, product thinking, digital trust, and the practical challenges of building things that deserve to exist.

I do not expect this blog to become a content machine. I would rather make it a useful, honest, and sustainable space. The lesson I learned years ago still applies: the best is the enemy of the good. So I will try to publish when I have something worth sharing, without waiting for every sentence to become perfect. Time is still scarce, but the desire to write — and to keep learning by writing — is very much alive. 🙂